November 3, 2009

KERAMIDA in Green Economic News from the Delta Institute

KERAMIDA's Anna Jetmore-Vargas worked with the Delta Institute and New Day Group to conduct research into the needs and wants of green businesses in the Indianapolis area. This project was featured in the Delta Institute's Green Economic News Fall 2009 Newsletter.

Below is an excerpt of the newsletter (please click here to read the entire newsletter).

What Do Green Businesses Really Need?

Delta Institute worked with Indianapolis consultant Anna Jetmore-Vargas of KERAMIDA and New Day Group to conduct research into the needs and wants of green businesses in the Indianapolis area. In summer 2009, Jetmore-Vargas conducted phone interviews with a selection of 11 local businesses representing a range of sizes and types. Her findings provided a snapshot of business concerns and needs relative to the green economy.

Key barriers included:

• Lack of capital
• Need for behavior modification
• Recycling barriers
• Lack of incentives
• Lack of options
• Long payback period
• Uncertainty/Lack of Information

The research also identified the need for specific kinds of information and education, sales and marketing support, suppliers and facilities, and access to incentives and financing.

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